ShelterBox launches partnership with Topshop
By NigelB | Tuesday, December 11, 2012, 16:31
A Cornwall based disaster relief charity is now enjoying life on the high street thanks to a partnership with Topshop.
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The ShelterBox team at Topshop's flagship store on Oxford Street, London
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ShelterBox launches partnership with Topshop
The fashion retailer has partnered with ShelterBox and launched a new range of bracelets to raise funds for the charity's disaster relief efforts.
The four friendship bracelets will be sold in Topshop stores across the UK and USA, as well as online.
Maribeth Lloyds, ShelterBox Corporate Fundraising Manager, said: "We're thrilled Topshop has decided to support ShelterBox in this way.
"We hope the bracelets will prove popular and help to spread the word about ShelterBox to a young audience."
The bracelets cost £2 each with a £1 donation going to ShelterBox.
Mary Homer, Topshop's Managing Director, said: "ShelterBox deliver an essential frontline service to victims of natural disasters throughout the world, providing relief to thousands of families in desperate need.
"Topshop is proud and delighted to be supporting such a unique charity in their innovative and indispensable work."
The custom designed bracelets feature coloured leather bands and engraved metal discs with four designs to choose from.
Show your support by wearing either the 'stars', 'heart', 'show-off' or 'love/hate' slogans or mix and match for maximum effect.
ShelterBox has recently committed £1 million in aid to the Syrian disaster where the UN predicts there will be 700,000 refugees by the new year.
500 ShelterBoxes with tents have already been set up at the Domiz refugee camp in northern Iraq.
For more information please visit www.shelterbox.org.
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